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In 1995, he joined SEAT's Design department in Martorell, where his brother Carlos had been working since 1985[7] in a time when the company's range was in the process of modernization. His involvement in the conception of the SEAT Bolero prototype,[4] which eventually would not evolve into a series production car, made the Volkswagen Group become interested in him, so in 1996 he joined the Design Center Europe that the consortium had in Sitges.[2] During his stay at the center, he was responsible for the exterior design of several SEAT, Volkswagen and Audi models.[8]
In 2001, he signed with Renault and moved to Paris, where he led several design projects of the French company, such as the Laguna Coupé,[6] and since 2007 he served as its Advanced Design director.[8]
Between 2009 and 2011, he resided in South Korea, where he was the Design director of Renault Samsung Motors.[5] During this period, he headed the development of the SM7 Mk2 luxury saloon.[9]
In the summer of 2011, he accepted an offer from
Walter de Silva to return and replace the Belgian Luc Donckerwolke as SEAT's Design director, since in August of that same year the latter would take over as head of Advanced Design of the entire VW Group consortium.[5] His first work at the Martorell company was the SEAT IBL, a prototype presented at the Frankfurt Motor Show in 2011, a project in which he completed a design started by Donckerwolke.[10] The IBL was intended to set the design direction onto which the new saloon of the brand replacing the SEAT Exeo was meant to be created.[11]
During his stay at SEAT, the SEAT Ateca, the first SUV of the Spanish brand, was designed.
In July 2020, he signed again with Renault reporting to Laurens van den Acker, EVP, Corporate Design and member of Groupe Renault’s Executive Committee.[12]
Designs
SEAT IBL
Cupra Tavascan
- Renault Laguna Coupé (2008)
Renault Samsung SM7 Mk2 (2011)
SEAT IBL (2011)
SEAT León Mk3 (2012)
SEAT 20V20 (2015)
SEAT Ateca (2016)
SEAT Ibiza Mk5 (2017)
SEAT Arona (2017)
SEAT Tarraco (2018)
SEAT Minimó (2019)
Cupra el-Born (2019)
Cupra Formentor (2019)
Cupra Tavascan (2019)
SEAT e-Scooter (2019)
SEAT León Mk4 (2020)
Awards
German Design Council Automotive Brand Contest Best Concept Car of the Year 2015 (SEAT 20V20)
Red Dot Best Product Design Quality 2017 (SEAT Ibiza)
Automotve News Europe Eurostars Design Award 2018
Red Dot Best Product Design Quality 2018 (SEAT Arona)